{"id":336,"date":"2007-10-12T06:30:00","date_gmt":"2007-10-12T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/10\/daily-reading-10122007.html"},"modified":"2007-10-12T06:30:00","modified_gmt":"2007-10-12T13:30:00","slug":"daily-reading-10122007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/10\/daily-reading-10122007\/","title":{"rendered":"Daily reading 10\/12\/2007"},"content":{"rendered":"

Nielsen: Word-of-Mouth Most Valuable Ad Platform – MediaPost Publications, 10\/03\/2007<\/a><\/strong>  Annotated<\/a><\/p>\n

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Seventy-eight percent of consumers say they trust other consumers’ recommendations over all advertising\/marketing avenues. Next in the trust line: Ads in newspapers, at a 63% score. Consumers’ opinions from online blogs came in third at 61%. Brand Web sites were at 60%. <\/p>\n

Of the 13 different ad platforms Nielsen surveyed, new digital platforms–including some of that group’s biggest categories–took the last three spots. Search engine ads only generated a 34% trusting score; online banner ads were at 26%; and–dead last–was text ads on mobile phones. <\/p>\n

Traditional media, on the whole, did much better than new digital platforms. Television and magazine were in the middle of the pack, each with a 56% score; Radio was at 54%; and brand sponsorships, at 49%.<\/p>\n<\/div>\n