{"id":3370,"date":"2013-07-18T06:48:36","date_gmt":"2013-07-18T13:48:36","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3370"},"modified":"2013-07-18T06:55:45","modified_gmt":"2013-07-18T13:55:45","slug":"a-content-marketing-gem-from-marketo","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2013\/07\/a-content-marketing-gem-from-marketo\/","title":{"rendered":"A Content Marketing Gem from Marketo"},"content":{"rendered":"<p><a href=\"https:\/\/www.marketo.com\/ebooks\/the-big-marketing-activity-coloring-book\/\"><img loading=\"lazy\" class=\"alignright  wp-image-3372\" style=\"margin-left: 7px; margin-right: 7px; border: 1px solid black;\" alt=\"Marketo's Big Marketing Activity Coloring Book\" src=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/07\/SetWidth248-coloring-book-150x150.png\" width=\"250\" height=\"250\" \/><\/a><\/p>\n<p>Marketo calls the\u00a0<a href=\"https:\/\/www.marketo.com\/ebooks\/the-big-marketing-activity-coloring-book\/\">Big Marketing Activity Coloring Book<\/a> &#8220;30 pages of pure, unadulterated marketing activity fun!&#8221; It is that. It&#8217;s also brilliant.<\/p>\n<p>The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo&#8217;s message that marketing is fun again. There&#8217;s a crossword, connect-the-dots, Mad Libs, a comic book, word search, a word jumble and all the standard fun-book activities, but the marketing them runs throughout and the content is highly relevant to professional marketers. I was delighted to be included on page 12, but that&#8217;s not why I&#8217;m writing this post. The Big Marketing Activity Coloring Book is one of the cleverest pieces of content marketing I&#8217;ve seen in some time.<\/p>\n<p>Congratulations to Jason Miller and the team and Marketo that dreamed up this gem. There&#8217;s even a &#8220;This Book Belongs To _________________________&#8221; on the cover. Hilarious! BTW, if you get five other people to download the PDF Marketo offers to send you a printed version and a box of crayons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketo calls the\u00a0Big Marketing Activity Coloring Book &#8220;30 pages of pure, unadulterated marketing activity fun!&#8221; It is that. It&#8217;s also brilliant. The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo&#8217;s message that marketing is &hellip; <a href=\"https:\/\/gillin.com\/blog\/2013\/07\/a-content-marketing-gem-from-marketo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[241,646,18,25],"tags":[647],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-Sm","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3370"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3370"}],"version-history":[{"count":3,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3370\/revisions"}],"predecessor-version":[{"id":3374,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3370\/revisions\/3374"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}