{"id":339,"date":"2007-10-18T12:47:00","date_gmt":"2007-10-18T19:47:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/10\/your-questions-answered-ama-webinar-follow-up.html"},"modified":"2007-10-18T12:47:00","modified_gmt":"2007-10-18T19:47:00","slug":"your-questions-answered-ama-webinar-follow-up","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/10\/your-questions-answered-ama-webinar-follow-up\/","title":{"rendered":"Your questions answered: AMA webinar follow-up"},"content":{"rendered":"

\"\"<\/a>I had the pleasure of being the guest speaker on and American Marketing Association webinar<\/a> sponsored by Aquent<\/a> early this week. <\/span>We had a great audience — more than 750 people attended — and there were more than 20 questions that I was unable to answer because of time limitations. <\/span>I’ll answer each of them in a series of blog posts over the next few days. <\/span>Each of these permalinks will be tagged \u201cAMA\u201d so you can easily group them together. <\/span>Thanks to everyone for coming and for asking such great questions. <\/p>\n

Q: <\/b>[At one point, I referred to a story told by blogger Robert Scoble about a technology vendor who told him that a single link on his blog drew far more response than an article in a prominent technology magazine.] <\/i>Jennifer asks, \u201cHow did the software company evaluate the influence of Scoble’s blog?\u201d<\/b><\/o:p><\/i><\/p>\n

A: <\/b>Simply by traffic to the page linked to by Scoble. <\/span>This is one of the great benefits of social media marketing: you can easily track referring links from other sites and quickly figure out who is sending you traffic. <\/span>This is standard information that all Web analytics software provides. <\/span>Obviously, the people who are sending you the most traffic are the people who should get more of your attention and outreach.<\/p>\n

Q: Lidia asks, \u201cI would like to know your opinion related to the large influence this phenomena is having on small kids that are exposed to these new media sites like clubpenguin, etc. <\/span>How will these affect their personality, their habits, etc?<\/o:p><\/b><\/p>\n

A: <\/b>I’m not a psychologist, and it’s impossible to predict the indirect impact of the behaviors that social media sites are creating. <\/span>I believe that a few changes are inevitable:<\/p>\n