{"id":340,"date":"2007-10-19T14:51:00","date_gmt":"2007-10-19T21:51:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/10\/marketing-middleware-socially.html"},"modified":"2007-10-19T14:51:00","modified_gmt":"2007-10-19T21:51:00","slug":"marketing-middleware-socially","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/10\/marketing-middleware-socially\/","title":{"rendered":"Marketing middleware socially"},"content":{"rendered":"<p><span style=\"font-style: italic;\">More answers to questions posed by visitors to the <\/span><a style=\"font-style: italic;\" href=\"https:\/\/www.webex.com\/web-seminars\/view_recording\/960659515\">American Marketing Association webinar<\/a> sponsored by <a style=\"font-style: italic;\" href=\"https:\/\/www.aquent.com\/\">Aquent<\/a><span style=\"font-style: italic;\"> on Oct. 16, 2007.<\/span><span style=\"\"><\/span> <\/p>\n<p style=\"font-weight: bold;\" class=\"MsoNormal\">Q: Eric asks, &#8220;How can you use social networking for marketing complex technologies like middleware and software tools?&#8221;<\/p>\n<p class=\"MsoNormal\">This is actually one of the busiest areas of social media a right now.<span style=\"\">  <\/span>Companies like <a href=\"blogs.msdn.com\">Microsoft<\/a> and <a href=\"https:\/\/blogs.codegear.com\/\">Borland<\/a> have many of their developers blogging and maintain active communities where customers and third-party developers can exchange tips and solve problems.<span style=\"\">  <\/span>In addition, sites like <a href=\"https:\/\/www.theserverside.com\/\">TheServerSide.com<\/a> and <a href=\"slashdot.org\">Slashdot.org<\/a> host very active forums and even live events where software professionals can meet.<\/p>\n<p class=\"MsoNormal\">The reason social media marketing works so well in these fields is precisely what you mention: their complexity.<span style=\"\">  <\/span>Most problems can&#8217;t be predicted in advance, so people rely on each other to help figure out solutions.<span style=\"\">  <\/span>Buying ad space or forming groups within the existing communities is one way to spread your brand.<span style=\"\">  <\/span>If you have an installed customer base, consider giving them a place to congregate and help each other out.<o:p><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More answers to questions posed by visitors to the American Marketing Association webinar sponsored by Aquent on Oct. 16, 2007. Q: Eric asks, &#8220;How can you use social networking for marketing complex technologies like middleware and software tools?&#8221; This is &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/10\/marketing-middleware-socially\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[28],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5u","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/340"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}