{"id":3418,"date":"2013-08-20T08:41:27","date_gmt":"2013-08-20T15:41:27","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3418"},"modified":"2013-08-20T08:41:27","modified_gmt":"2013-08-20T15:41:27","slug":"gems-from-godin","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2013\/08\/gems-from-godin\/","title":{"rendered":"Gems from Godin"},"content":{"rendered":"<p><a href=\"https:\/\/www.sethgodin.com\/sg\/\">Seth Godin<\/a> keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin&#8217;s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they&#8217;ll be ignored. A person&#8217;s value is defined by his or her platform, which is a function of connections.<\/p>\n<p>Quotes are more or less word-for-word. Unquoted comments are paraphrased.<\/p>\n<ul>\n<li>&#8220;We get so hung up on what we&#8217;re good at that we forget to ask what we should do next.&#8221;<\/li>\n<li>&#8220;For 100 years our economy has been based on idea that we can swap people out interchangeably.&#8221; This promotes mediocrity.<\/li>\n<li>&#8220;More people are listening to music today than ever before but the recording industry is toast. That&#8217;s revolution&#8221;<\/li>\n<li>&#8220;Mass media appeals to the masses and that means average. TV was invented to sell ads to masses. Products advertised on TV are by definition mediocre.&#8221;<\/li>\n<li>&#8220;A typical supermarket has 30,000 items with 17,000 new ones arriving every year. Do consumers want more marketing?&#8221;<\/li>\n<li>The Internet shifts markets from normal to extreme because enthusiasts can find each other and drive each other to greater extremes.<\/li>\n<li>The great new ideas come from people working at the extreme outer edges, not the normal middle<\/li>\n<li>We&#8217;re leaving the industrial economy and entering the connection economy. Mass won&#8217;t work any more.<\/li>\n<li>&#8220;Be careful with a race to the bottom because because you might win.&#8221;<\/li>\n<li>Generosity will be essential to marketing because no one wants to connect with a selfish person.<\/li>\n<li>&#8220;If people aren&#8217;t complaining when your e-mail doesn&#8217;t show up, you don&#8217;t really have their permission to e-mail them.&#8221;<\/li>\n<li>&#8220;Be the one people can&#8217;t live without, the one that delivers something unique. That&#8217;s why TripAdvisor is worth more than American Airlines, which is basically a bus company.&#8221;<\/li>\n<li>&#8220;The guy who invented ships also invented shipwrecks.&#8221;<\/li>\n<li>We want to be in synch with our tribe, but our tribe isn&#8217;t large any more. It&#8217;s others like us.<\/li>\n<li>Don&#8217;t try to invent a tribe. Show up to lead one that already exists.<\/li>\n<li>&#8220;The minute someone gives you instructions, you&#8217;re not doing art any more. You&#8217;re doing color-by-numbers.&#8221;<\/li>\n<li>&#8220;If your value is that you cost a nickel less than the other guys, you&#8217;re in a race to the bottom.&#8221;<\/li>\n<li>&#8220;If you believe failure is not an option, then neither is success.&#8221;<\/li>\n<li>&#8220;A meeting is a group of people waiting to see who foolishly will take responsibility for what happens next.&#8221;<\/li>\n<\/ul>\n<div id=\"attachment_3420\" style=\"width: 984px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/08\/Godin_inbound.jpg\"><img aria-describedby=\"caption-attachment-3420\" loading=\"lazy\" class=\"size-full wp-image-3420\" alt=\"Seth Godin at #Inbound13\" src=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/08\/Godin_inbound.jpg\" width=\"974\" height=\"452\" srcset=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/08\/Godin_inbound.jpg 974w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/08\/Godin_inbound-300x139.jpg 300w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2013\/08\/Godin_inbound-500x232.jpg 500w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/a><p id=\"caption-attachment-3420\" class=\"wp-caption-text\">Seth Godin on stage at #Inbound13 (photo by Joselin Mane via Twitter <a href=\"https:\/\/twitter.com\/JoselinMane\">@JoselinMane<\/a>)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin&#8217;s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents &hellip; <a href=\"https:\/\/gillin.com\/blog\/2013\/08\/gems-from-godin\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-T8","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3418"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3418"}],"version-history":[{"count":1,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3418\/revisions"}],"predecessor-version":[{"id":3422,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3418\/revisions\/3422"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}