{"id":353,"date":"2007-11-05T06:30:00","date_gmt":"2007-11-05T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/daily-reading-11052007.html"},"modified":"2007-11-05T06:30:00","modified_gmt":"2007-11-05T13:30:00","slug":"daily-reading-11052007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11052007\/","title":{"rendered":"Daily reading 11\/05\/2007"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/www.emarketer.com\/Article.aspx?id=1005559&#038;src=article2_newsltr\">Web 2.0 Greater in Theory Than Budget &#8211; eMarketer<\/a><\/strong>&nbsp;&nbsp;<a target=\"_blank\" class=\"LinkItem\" href=\"https:\/\/www.diigo.com\/forward_proxy?_ff=pgillin&#038;_fk=4d19100bd6c7937bf8dd9d6c00975600&#038;url_id=bd181c071b7d0074f2debd595b951355&#038;url=http%3A%2F%2Fwww.emarketer.com%2FArticle.aspx%3Fid%3D1005559%26src%3Darticle2_newsltr\" style=\"font-size:.8em; font-style:italic; text-decoration:underline;\">Annotated<\/a><\/p>\n<div class='highlights'>\n<div class=\"content\">\n<p>More than three-quarters of US marketing professionals surveyed think that social media marketing\u2014also  known as Web 2.0\u2014can give them a competitive edge, according to <a href=\"https:\/\/www.coremetrics.com\/\" rel=\"nofollow\" target=\"blank\">Coremetrics<\/a>&#8216; &#8220;Face of the New Marketer&#8221; study. <\/p>\n<p><\/p>\n<p>The same respondents said that only 7.75% of their online marketing spending went to such tactics. <\/p>\n<\/div>\n<ul><\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web 2.0 Greater in Theory Than Budget &#8211; eMarketer&nbsp;&nbsp;Annotated More than three-quarters of US marketing professionals surveyed think that social media marketing\u2014also known as Web 2.0\u2014can give them a competitive edge, according to Coremetrics&#8216; &#8220;Face of the New Marketer&#8221; study. &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11052007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5H","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}