{"id":3552,"date":"2014-04-11T09:02:26","date_gmt":"2014-04-11T16:02:26","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3552"},"modified":"2014-04-11T09:02:26","modified_gmt":"2014-04-11T16:02:26","slug":"marketo-tells-how-to-use-social-media-for-lead-generation","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2014\/04\/marketo-tells-how-to-use-social-media-for-lead-generation\/","title":{"rendered":"Marketo Tells How to Use Social Media for Lead Generation"},"content":{"rendered":"<p><a href=\"https:\/\/www.marketo.com\/articles\/how-to-use-social-media-for-lead-generation\/\"><img loading=\"lazy\" class=\"alignright\" alt=\"Marketo: How to Use Social Media for Lead Generation\" src=\"https:\/\/www.marketo.com\/_assets\/uploads\/_resampled\/ResizedImage439290-how-to-use-social-for-lead-generation-2.jpg\" width=\"263\" height=\"174\" \/><\/a>I often cite marketing automation vendor <a class=\"zem_slink\" title=\"Marketo\" href=\"https:\/\/www.marketo.com\" target=\"_blank\" rel=\"homepage\">Marketo<\/a> as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms.<\/p>\n<p>They report encouraging results. For example,\u00a058% of marketers who have used social media for more than three years say it has helped boost sales. The marketers quoted here (I&#8217;m one of them) offer advice on how to create unique content that stimulates engagement, which is the currency of social media marketing.<\/p>\n<p>Check out &#8220;<a href=\"https:\/\/www.marketo.com\/articles\/how-to-use-social-media-for-lead-generation\/\">How to Use Social Media for Lead Generation<\/a>.&#8221;\u00a0It&#8217;s a quick read and I think you&#8217;ll find some useful takeaways.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"https:\/\/www.zemanta.com\/?px\"><img class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"Enhanced by Zemanta\" src=\"https:\/\/img.zemanta.com\/zemified_h.png?x-id=571d3646-16ca-42d4-858e-5abf2bc911cf\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on &hellip; <a href=\"https:\/\/gillin.com\/blog\/2014\/04\/marketo-tells-how-to-use-social-media-for-lead-generation\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[241,646,25],"tags":[647],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-Vi","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3552"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3552"}],"version-history":[{"count":1,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3552\/revisions"}],"predecessor-version":[{"id":3554,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3552\/revisions\/3554"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}