{"id":358,"date":"2007-11-13T06:18:00","date_gmt":"2007-11-13T13:18:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/daily-reading-11132007.html"},"modified":"2007-11-13T06:18:00","modified_gmt":"2007-11-13T13:18:00","slug":"daily-reading-11132007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11132007\/","title":{"rendered":"Daily reading 11\/13\/2007"},"content":{"rendered":"<p class=\"title\"><b><a href=\"https:\/\/techprwarstories.wordpress.com\/2007\/11\/09\/34-blogging-at-sap\" _fcksavedurl=\"https:\/\/techprwarstories.wordpress.com\/2007\/11\/09\/34-blogging-at-sap\">Blogging and Blogger relations at SAP<\/a><\/b><\/p>\n<p class=\"title\">Last week at <a href=\"https:\/\/www.blogworldexpo.com\/\" _fcksavedurl=\"https:\/\/www.blogworldexpo.com\/\" title=\"BlogWorld Expo\" rel=\"nofollow\" id=\"f91f\" target=\"_blank\">BlogWorld Expo<\/a> in Las Vegas I met up with Mike Prosceno, VP of Marketplace Communications at SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company <a href=\"https:\/\/www.sdn.sap.com\/irj\/sdn\/weblogs\" _fcksavedurl=\"https:\/\/www.sdn.sap.com\/irj\/sdn\/weblogs\" title=\"use blogs for internal and external communications\" rel=\"nofollow\" id=\"krea\" target=\"_blank\">use blogs for internal and external communications<\/a>, but it has embraced bloggers as important influencers, treating them in much the same way it treats mainstream media. Listen to an illuminating 11-minute interview with the guy who heads up SAP&#8217;s blogger relations program.<\/p>\n<p class=\"title\"><b><a href=\"https:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20071008\/FREE\/71008034\" _fcksavedurl=\"https:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20071008\/FREE\/71008034\">Virtual events&#8217; success grows &#8211; BtoB Magazine, Oct. 8, 2007<\/a><\/b><\/p>\n<p class=\"title\">A study by one event organizer &#8220;examined more than 200 Unisfair virtual events that totaled nearly 3,000 sponsors and 500,000 attendees. The results found that the average virtual event has a registration of 3,102 people with an attendance of 1,587. Leads generated for each sponsor totaled 348 per event, and attendees spent an average of two-and-a-half hours at each event while visiting an average 16 locations and completing at leastfive downloads.&#8221;<\/p>\n<p class=\"title\">&#8220;Advanced Micro Devices&#8230;held a virtual event last year&#8230;the success rate for AMD&#8217;s event well exceeded expectations: &#8216;When you look at the physical trade show, we&#8217;llmaybe give away 700 to 800 pieces of collateral. At a virtual event wecan get 500,000 downloads,&#8217; [an AMD executive said].&#8221;<span style=\"font-size: 0.8em;\"><br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogging and Blogger relations at SAP Last week at BlogWorld Expo in Las Vegas I met up with Mike Prosceno, VP of Marketplace Communications at SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11132007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[128],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5M","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/358"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}