{"id":359,"date":"2007-11-14T12:13:00","date_gmt":"2007-11-14T19:13:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/coke-to-launch-corporate-blog.html"},"modified":"2007-11-14T12:13:00","modified_gmt":"2007-11-14T19:13:00","slug":"coke-to-launch-corporate-blog","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/coke-to-launch-corporate-blog\/","title":{"rendered":"Coke to launch corporate blog"},"content":{"rendered":"<p><a href=\"https:\/\/www.coca-cola.com\/glp\/d\/index-d.html\">The Coca-Cola Co.<\/a> is just a few weeks away from launching a corporate blog, Adam Brown, Coke&#8217;s Director of Digital Communications, told the <a href=\"https:\/\/www.communitelligence.com\/cdps\/majorcat.cfm?cid=77&amp;maj=Executing%20Social%20Media\" id=\"rv4n\">Executing Social Media <\/a>conference in Atlanta today. That would make Coke one of the few Fortune 100 companies (it&#8217;s 94th) to enter the blogosphere. <a title=\"General Motors\" href=\"https:\/\/fastlane.gmblogs.com\/\" id=\"q96z\">General Motors<\/a>, at #3, has been blogging for three years.<\/p>\n<p>Brown identified Coke&#8217;s first blogger as Phil Moody, a 30-year employees who&#8217;s responsible for the corporate archive. However, &#8220;We really want to get to an ensemble cast of bloggers where we can talk about not only our heritage, but also the environment, AIDS in Africa and other important issues,&#8221; he said.<\/p>\n<p>In taking that approach, Coke is adopting a tactic that&#8217;s being practiced by an increasing number of corporations, including <a title=\"Southwest Airlines\" href=\"https:\/\/www.blogsouthwest.com\/\" id=\"p63c\">Southwest Airlines<\/a>, <a title=\"Eastman-Kodak\" href=\"https:\/\/1000words.kodak.com\/\" id=\"hsev\">Eastman-Kodak<\/a> and <a title=\"Chrylser LLC\" href=\"https:\/\/blog.chryslerllc.com\/blog.do?p=home\" id=\"ehkv\">Chrylser LLC<\/a>. It spreads the work around and exposes the ideas of interesting individuals in a corporate venue.<\/p>\n<p>Brown didn&#8217;t identify the URL of the new blog. If anyone comes across it, please post the address here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola Co. is just a few weeks away from launching a corporate blog, Adam Brown, Coke&#8217;s Director of Digital Communications, told the Executing Social Media conference in Atlanta today. That would make Coke one of the few Fortune 100 &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/coke-to-launch-corporate-blog\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[5,8],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5N","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/359"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}