{"id":362,"date":"2007-11-21T09:53:00","date_gmt":"2007-11-21T16:53:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/the-10-categories-of-influencers.html"},"modified":"2007-11-21T09:53:00","modified_gmt":"2007-11-21T16:53:00","slug":"the-10-categories-of-influencers","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/the-10-categories-of-influencers\/","title":{"rendered":"The 10 categories of influencers"},"content":{"rendered":"<p>Duncan Brown <a href=\"https:\/\/www.influencer50.com\/infuse\/2007\/11\/influencers-roles-when-and-how-do.html\">segments influencers into 10 categories<\/a> ranging from early-stage &#8220;idea planters&#8221; to post-decision &#8220;validators.&#8221; Each has a different role in influencing decisions and each exerts influence differently. &#8220;Aggregators,&#8221; for example, can be impartial journalists who document a trend by gathering facts and points of view. On the other hand, &#8220;recommenders&#8221; and &#8220;persuaders&#8221; take actively partisan positions. One person can fill multiple roles and not all trends involve all kinds of influencers. The chart below from Brown&#8217;s website shows how influence is applied at different stages of the decision process.<\/p>\n<p>This will all be covered in a forthcoming book called <a href=\"https:\/\/www.influencermarketingbook.com\/\">Influencer Marketing<\/a>, which I&#8217;ll look forward to reading.<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"https:\/\/www.influencer50.com\/infuse\/uploaded_images\/1436_1406_Diag_Fig5_4c.jpg\"><img style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 434px; height: 224px;\" src=\"https:\/\/www.influencer50.com\/infuse\/uploaded_images\/1436_1406_Diag_Fig5_4c.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duncan Brown segments influencers into 10 categories ranging from early-stage &#8220;idea planters&#8221; to post-decision &#8220;validators.&#8221; Each has a different role in influencing decisions and each exerts influence differently. &#8220;Aggregators,&#8221; for example, can be impartial journalists who document a trend by &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/the-10-categories-of-influencers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[14],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5Q","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/362"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}