![\"10](\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2015\/01\/people.jpg\")
<\/a>10 Tips for Expanding Your Social\u00a0Authority in 2015 – Midsize Insider, Jan. 1, 2015<\/a><\/h2>\nI go into detail on strategies to get more out of your existing\u00a0social presences and where to experiment with new ones. It comes down to basic\u00a0blocking and tackling, and making sharing part of your daily routine.<\/p>\n
Organic Facebook Marketing Is Dead;\u00a0Think Customer Service Instead – Midsize Insider, Dec. 22, 2014<\/a><\/h2>\nNumerous studies have shown that organic posts by Facebook pages\u00a0are reaching only a tiny fraction of the audience they used to. This may finally\u00a0be a wake-up call to marketers to share Facebook responsibility with customer\u00a0service and to use Facebook as a listening post and customer-retention vehicle.<\/p>\n
Research Shows CISOs Gaining\u00a0Influence Even as Challenges Mount – Midsize Insider, Dec. 15, 2014<\/a><\/h2>\nIBM\u2019s annual CISO survey shows that security executives are\u00a0finally getting a seat at the leadership table.<\/p>\n
20 Ways to Enliven Those Boring\u00a0Year-End Predictions – LinkedIn, Dec. 16, 2014<\/a><\/h2>\nAnnual predictions are now a dime a dozen, and most are predictable,\u00a0self-serving and monotonous. Instead of following the pack and issuing the same\u00a0old lame set of predictions, change up your angle and approach to make them\u00a0stand out. Here are 20 ideas organized into eight categories.<\/p>\n
![\"Rick](\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2015\/01\/rickshort.jpg\")
<\/a>FIR B2B #20: Indium\u2019s Awesome\u00a0Engineers<\/a><\/h2>\nIn Episode 20 of the For Immediate Release B2B podcast, we speak\u00a0to Rick Short, Director of Marketing Communications at Indium Corp. Indium has created\u00a0a creative and successful inbound marketing campaign that connects engineers to\u00a0customers to solve problems in exchange for contact information. It\u2019s paying\u00a0off so well that the company can afford to increase its focus on lead quality\u00a0because it has more than enough leads in the hopper.<\/p>\n
FIR B2B #19: Doubts about Social\u00a0Media\u2019s Lead Gen Potential<\/a><\/h2>\nTwo new surveys cast doubt on the value of social media as a lead\u00a0generation vehicle. One found that the top three value propositions of social\u00a0media relate to ongoing customer engagement rather than lead generation. A\u00a0second found organic social media marketing and social media advertising, which\u00a0have some of the lowest costs per lead, also produced the worst quality leads.<\/p>\n
In our interview section, we speak to Don Lesem and David Wagman\u00a0of IHS and Engineering360, which is one of a suite of vertical communities the\u00a0B2B information provider is launching to increase customer engagement.<\/p>\n
FIR B2B #18: John Fox on Why\u00a0Marketers Need to Get Out of the Office<\/a><\/h2>\nJohn Fox has led the launch or re-launch of 44 companies,\u00a0resulting in double and triple-digit growth for every client served. He thinks\u00a0all the talk of a radically new B2B buyer journey is overblown. The process\u00a0hasn\u2019t really changed all that much, he says in this interview, and he has\u00a0provocative thoughts on what content really motivates buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"
This blog hasn\u2019t been very active lately, but that\u2019s because most\u00a0of my contributions have appeared elsewhere. Here\u2019s a roundup of what I\u2019ve been\u00a0musing about. 10 Tips for Expanding Your Social\u00a0Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go … Continue reading
IBM\u2019s annual CISO survey shows that security executives are\u00a0finally getting a seat at the leadership table.<\/p>\n
20 Ways to Enliven Those Boring\u00a0Year-End Predictions – LinkedIn, Dec. 16, 2014<\/a><\/h2>\nAnnual predictions are now a dime a dozen, and most are predictable,\u00a0self-serving and monotonous. Instead of following the pack and issuing the same\u00a0old lame set of predictions, change up your angle and approach to make them\u00a0stand out. Here are 20 ideas organized into eight categories.<\/p>\n
<\/a>FIR B2B #20: Indium\u2019s Awesome\u00a0Engineers<\/a><\/h2>\nIn Episode 20 of the For Immediate Release B2B podcast, we speak\u00a0to Rick Short, Director of Marketing Communications at Indium Corp. Indium has created\u00a0a creative and successful inbound marketing campaign that connects engineers to\u00a0customers to solve problems in exchange for contact information. It\u2019s paying\u00a0off so well that the company can afford to increase its focus on lead quality\u00a0because it has more than enough leads in the hopper.<\/p>\n
FIR B2B #19: Doubts about Social\u00a0Media\u2019s Lead Gen Potential<\/a><\/h2>\nTwo new surveys cast doubt on the value of social media as a lead\u00a0generation vehicle. One found that the top three value propositions of social\u00a0media relate to ongoing customer engagement rather than lead generation. A\u00a0second found organic social media marketing and social media advertising, which\u00a0have some of the lowest costs per lead, also produced the worst quality leads.<\/p>\n
In our interview section, we speak to Don Lesem and David Wagman\u00a0of IHS and Engineering360, which is one of a suite of vertical communities the\u00a0B2B information provider is launching to increase customer engagement.<\/p>\n
FIR B2B #18: John Fox on Why\u00a0Marketers Need to Get Out of the Office<\/a><\/h2>\nJohn Fox has led the launch or re-launch of 44 companies,\u00a0resulting in double and triple-digit growth for every client served. He thinks\u00a0all the talk of a radically new B2B buyer journey is overblown. The process\u00a0hasn\u2019t really changed all that much, he says in this interview, and he has\u00a0provocative thoughts on what content really motivates buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"
This blog hasn\u2019t been very active lately, but that\u2019s because most\u00a0of my contributions have appeared elsewhere. Here\u2019s a roundup of what I\u2019ve been\u00a0musing about. 10 Tips for Expanding Your Social\u00a0Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go … Continue reading
<\/a>FIR B2B #20: Indium\u2019s Awesome\u00a0Engineers<\/a><\/h2>\nIn Episode 20 of the For Immediate Release B2B podcast, we speak\u00a0to Rick Short, Director of Marketing Communications at Indium Corp. Indium has created\u00a0a creative and successful inbound marketing campaign that connects engineers to\u00a0customers to solve problems in exchange for contact information. It\u2019s paying\u00a0off so well that the company can afford to increase its focus on lead quality\u00a0because it has more than enough leads in the hopper.<\/p>\n
FIR B2B #19: Doubts about Social\u00a0Media\u2019s Lead Gen Potential<\/a><\/h2>\nTwo new surveys cast doubt on the value of social media as a lead\u00a0generation vehicle. One found that the top three value propositions of social\u00a0media relate to ongoing customer engagement rather than lead generation. A\u00a0second found organic social media marketing and social media advertising, which\u00a0have some of the lowest costs per lead, also produced the worst quality leads.<\/p>\n
In our interview section, we speak to Don Lesem and David Wagman\u00a0of IHS and Engineering360, which is one of a suite of vertical communities the\u00a0B2B information provider is launching to increase customer engagement.<\/p>\n
FIR B2B #18: John Fox on Why\u00a0Marketers Need to Get Out of the Office<\/a><\/h2>\nJohn Fox has led the launch or re-launch of 44 companies,\u00a0resulting in double and triple-digit growth for every client served. He thinks\u00a0all the talk of a radically new B2B buyer journey is overblown. The process\u00a0hasn\u2019t really changed all that much, he says in this interview, and he has\u00a0provocative thoughts on what content really motivates buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"
This blog hasn\u2019t been very active lately, but that\u2019s because most\u00a0of my contributions have appeared elsewhere. Here\u2019s a roundup of what I\u2019ve been\u00a0musing about. 10 Tips for Expanding Your Social\u00a0Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go … Continue reading
John Fox has led the launch or re-launch of 44 companies,\u00a0resulting in double and triple-digit growth for every client served. He thinks\u00a0all the talk of a radically new B2B buyer journey is overblown. The process\u00a0hasn\u2019t really changed all that much, he says in this interview, and he has\u00a0provocative thoughts on what content really motivates buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"
This blog hasn\u2019t been very active lately, but that\u2019s because most\u00a0of my contributions have appeared elsewhere. Here\u2019s a roundup of what I\u2019ve been\u00a0musing about. 10 Tips for Expanding Your Social\u00a0Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go … Continue reading