{"id":366,"date":"2007-11-26T06:33:00","date_gmt":"2007-11-26T13:33:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/daily-reading-11262007.html"},"modified":"2007-11-26T06:33:00","modified_gmt":"2007-11-26T13:33:00","slug":"daily-reading-11262007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11262007\/","title":{"rendered":"Daily reading 11\/26\/2007"},"content":{"rendered":"<p class=\"title\"><strong><a href=\"https:\/\/www.etienneteo.com\/2007\/11\/56-resourceful-blogging-tips-and-tools.html\">Make Money Online with Etienne Teo: 56 Resourceful Blogging Tips And Tools For The Young &amp; Old<\/a><\/strong><\/p>\n<ul class=\"comments\">\n<li style=\"line-height: 150%;\">Here&#8217;s a great list of resources for the serious blogger. It includes advice on choosing a blogging service, where to get free templates, how to build traffic, search engine optimization strategies and fundamentals of social media.<br \/><span style=\"font-size:0;\"><a href=\"https:\/\/www.diigo.com\/user\/pgillin\"><br \/><\/a><\/span><\/li>\n<\/ul>\n<p class=\"title\"><strong><a href=\"https:\/\/www.theglobeandmail.com\/servlet\/story\/RTGAM.20071125.wmolsonn1125\/BNStory\/Technology\/home\">Molson pulls plug on Facebook photo contest &#8211; Toronto Globe and Mail, Nov. 25, 2007<\/a><\/strong><\/p>\n<ul class=\"comments\">\n<li style=\"line-height: 150%;\">\n<ul>Molson&#8217;s case dramatizes the state of confusion that still exists over how to leverage social media for marketing. It includes top-line results of a survey by Pollara Strategic Insights that found that, among other things<\/p>\n<ul>\n<li>26% of business and marketing leaders say they&#8217;re less familiar with social media marketing than their own customers; <\/li>\n<li>46% say social media tools are becoming <i>more important<\/i> than traditional mass media; and <\/li>\n<li>85% say social media is now an essential component of the communications  mix.<\/li>\n<\/ul>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Update 11\/27\/07: <\/span>Veritas Communications, which conducted the survey referenced above, <a href=\"https:\/\/com.motionpoll.ca\/\">has posted more information about the research<\/a>, including a PDF with detailed results.<br \/><span style=\"font-size:0;\"><a href=\"https:\/\/www.diigo.com\/user\/pgillin\"><span style=\"font-weight: bold;\"><\/span><br \/><\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Make Money Online with Etienne Teo: 56 Resourceful Blogging Tips And Tools For The Young &amp; Old Here&#8217;s a great list of resources for the serious blogger. It includes advice on choosing a blogging service, where to get free templates, &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11262007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[111,110],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5U","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/366"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}