{"id":3674,"date":"2016-03-22T14:09:24","date_gmt":"2016-03-22T21:09:24","guid":{"rendered":"http:\/\/gillin.com\/blog\/?p=3674"},"modified":"2018-01-29T09:20:53","modified_gmt":"2018-01-29T16:20:53","slug":"marketing-firm-piggybacks-on-march-madness-for-fun-social-media-bracket","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2016\/03\/marketing-firm-piggybacks-on-march-madness-for-fun-social-media-bracket\/","title":{"rendered":"Marketing firm piggybacks on March Madness for fun social media &#8220;bracket&#8221;"},"content":{"rendered":"<p>Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field, companies as <a href=\"https:\/\/www.smrdigital.com\/\">SMR Digital<\/a> recommend using this technique to getting good resutls. Here&#8217;s a good example I that came over the transom from <a href=\"https:\/\/www.bluefountainmedia.com\/\">Blue Fountain Media<\/a>, design an online media firm. If you really need help knowing if your services are great, then get these <a href=\"https:\/\/www.reviewtrackers.com\/online-reputation-management-services\/\">online reputation management services<\/a>.<\/p>\n<p>The company decided to show off its social media savvy by analyzing\u00a0the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement, they noticed that many used to <a style=\"text-decoration: none;\" href=\"https:\/\/gramblast.com\/buy-followers-on-instagram\"><span style=\"text-decoration: none; color: #373737;\">buy Instagram followers<\/span><\/a> for their accounts. They\u00a0researched average engagement rates across each social platform. The result was a formula average engagement rates across each account, focusing only on &#8220;owned&#8221; accounts (not fan pages)<\/p>\n<p>The results showed that engagement rates for social media accounts owned by brands and teams were very different. Not surprisingly, brands had lower overall engagement in 2015:<\/p>\n<ul>\n<li>Facebook: 0.2%<\/li>\n<li>Instagram: 2.261%<\/li>\n<li>Twitter: 0.02%<\/li>\n<\/ul>\n<p>These contrasted significantly to those accounts owned by college basketball teams:<\/p>\n<ul>\n<li>Facebook: 0.9%<\/li>\n<li>Instagram: 6.2%<\/li>\n<li>Twitter: 0.3%<\/li>\n<\/ul>\n<p>Here&#8217;s a nice infographic (click on it to enlarge).<\/p>\n<p><a href=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2016\/03\/BFM-Info-March-Madness.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-3675\" src=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2016\/03\/BFM-Info-March-Madness.jpg\" alt=\"March Madness social media anlysis\" width=\"980\" height=\"2637\" srcset=\"https:\/\/gillin.com\/blog\/wp-content\/uploads\/2016\/03\/BFM-Info-March-Madness.jpg 980w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2016\/03\/BFM-Info-March-Madness-111x300.jpg 111w, https:\/\/gillin.com\/blog\/wp-content\/uploads\/2016\/03\/BFM-Info-March-Madness-381x1024.jpg 381w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field, companies as SMR Digital recommend using this technique to getting good resutls. Here&#8217;s a &hellip; <a href=\"https:\/\/gillin.com\/blog\/2016\/03\/marketing-firm-piggybacks-on-march-madness-for-fun-social-media-bracket\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[646,15,18,558,25,28],"tags":[730,346,731],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-Xg","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3674"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=3674"}],"version-history":[{"count":8,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions"}],"predecessor-version":[{"id":3864,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions\/3864"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=3674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=3674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=3674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}