{"id":371,"date":"2007-11-29T06:34:00","date_gmt":"2007-11-29T13:34:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/11\/daily-reading-11292007.html"},"modified":"2007-11-29T06:34:00","modified_gmt":"2007-11-29T13:34:00","slug":"daily-reading-11292007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11292007\/","title":{"rendered":"Daily reading 11\/29\/2007"},"content":{"rendered":"<p class=\"title\"><strong><a href=\"https:\/\/www.brandweek.com\/bw\/news\/apparelretail\/article_display.jsp?vnu_content_id=1003677631&amp;imw=Y\">Survey: 60% of Consumers Use Word of Mouth &#8211; Brand Week, Nov. 26, 2007<\/a><\/strong>  <a target=\"_blank\" class=\"LinkItem\" href=\"https:\/\/www.diigo.com\/forward_proxy?_ff=pgillin&amp;_fk=4d19100bd6c7937bf8dd9d6c00975600&amp;url_id=4700a5720ffb47cd32e8be6a078b1b58&amp;url=http%3A%2F%2Fwww.brandweek.com%2Fbw%2Fnews%2Fapparelretail%2Farticle_display.jsp%3Fvnu_content_id%3D1003677631%26imw%3DY\" style=\"font-size: 0.8em; font-style: italic; text-decoration: underline;\">Annotated<\/a><\/p>\n<ul class=\"comments\">\n<li style=\"line-height: 150%;\">&#8220;T<span class=\"body\">he study reports that consumers who create buzz are<br \/>more prone to listen to advertising messages across various media, try<br \/>new products and remain loyal to brands they like, compared to others.&#8221;<\/span><span style=\"font-size:0;\"> &#8211; post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n<p class=\"title\"><strong><a href=\"https:\/\/knowledge.wharton.upenn.edu\/article.cfm?articleid=1849\">Ted Leonsis: &#8216;It&#8217;s the Greatest Time to Be an Entrepreneur&#8217; &#8211; Knowledge@Wharton<\/a><\/strong><\/p>\n<ul class=\"comments\">\n<li style=\"line-height: 150%;\">I&#8217;m not a big fan of AOL, but I really like Ted Leonsis. I first met him in 1983, when he was running Redgate Communications, and I&#8217;ve watched him make a billion dollars and build an online empire. Ted joined my team for the Computer Bowl about a decade ago, sharing the joy of getting our butts kicked by the west coast team. He doesn&#8217;t have a big ego, but he does have the entrepreneur&#8217;s ability to simply and clarify issues. Here&#8217;s a description of a recent speech he gave at Wharton.<br \/><span style=\"font-size:0;\"> &#8211; post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Survey: 60% of Consumers Use Word of Mouth &#8211; Brand Week, Nov. 26, 2007 Annotated &#8220;The study reports that consumers who create buzz aremore prone to listen to advertising messages across various media, trynew products and remain loyal to brands &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/11\/daily-reading-11292007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-5Z","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/371"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}