{"id":375,"date":"2007-12-04T06:35:00","date_gmt":"2007-12-04T13:35:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/12\/daily-reading-12042007.html"},"modified":"2007-12-04T06:35:00","modified_gmt":"2007-12-04T13:35:00","slug":"daily-reading-12042007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12042007\/","title":{"rendered":"Daily reading 12\/04\/2007"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/www.emarketer.com\/Article.aspx?id=1005669&#038;src=article2_newsltr\">Adults E-Mail, Teens IM &#8211; eMarketer, Dec. 3, 2007<\/a><\/strong><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">Here&#8217;s an interesting data point: teens use instant messaging more than twice as much as marketers. That means that if your teen-oriented campaign is built around e-mail, you&#8217;re using the wrong medium. Many businesspeople find IM to be instrusive and disruptive, but teens don&#8217;t agree. It&#8217;s increasingly their preferred mode of communication. The rules of IM marketing are very different that those of e-mail marketing, so learn the landscape before using this tool.<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Adults E-Mail, Teens IM &#8211; eMarketer, Dec. 3, 2007 Here&#8217;s an interesting data point: teens use instant messaging more than twice as much as marketers. That means that if your teen-oriented campaign is built around e-mail, you&#8217;re using the wrong &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12042007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-63","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/375"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/375\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}