{"id":383,"date":"2007-12-14T06:30:00","date_gmt":"2007-12-14T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/12\/daily-reading-12142007.html"},"modified":"2007-12-14T06:30:00","modified_gmt":"2007-12-14T13:30:00","slug":"daily-reading-12142007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12142007\/","title":{"rendered":"Daily reading 12\/14\/2007"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/www.johntp.com\/2007\/11\/28\/things-to-do-after-starting-a-new-wordpress-blog\">16 Things To Do After Starting A New WordPress Blog &#8211; JohnTP.com<\/a><\/strong><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">Here are some great tips for building traffic to your WordPress blog. Many relate to registering the site with various services and installing code to make sure you&#8217;re picked up by search engines.<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n<p class='title'><strong><a href=\"https:\/\/www.newswise.com\/articles\/view\/536182\">Newswise Business News and Social and Behavioral Sciences News | Common Word-of-mouth Beats \u201cHighly-connected\u201d Influencers<\/a><\/strong><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">New research rebuts the commonly held belief that the key to successful viral marketing is to reach a small number of influencers. &#8220;&#8216;We find that trying to track down key influencers, people who have<br \/>extremely large social networks, is typically unnecessary and, more<br \/>importantly, can actually limit a campaign or advertisement\u2019s viral<br \/>potential,&#8217; says the author of the soon-to-be-published research.<br \/>&#8216;Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.'&#8221; <span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n<p class='title'><strong><a href=\"https:\/\/www.imediaconnection.com\/content\/17731.asp\">To wiki or not to wiki &#8211; iMedia Connection, Dec. 12, 2007<\/a><\/strong><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">The CEO of <a href=\"https:\/\/www.wetpaint.com\" rel=\"nofollow\">WetPaint<\/a> counters five common objections to public wikis. These sound a lot like the five most common objections to corporate blogs!<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n<p class='title'><strong><a href=\"https:\/\/www.imediaconnection.com\/content\/17718.asp\">Online customers: how we are failing them &#8211; iMedia Connection, Dec. 12, 2007<\/a><\/strong><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">CRM mistakes online. Wal-Mart continues to flounder in understanding the online consumer.<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>16 Things To Do After Starting A New WordPress Blog &#8211; JohnTP.com Here are some great tips for building traffic to your WordPress blog. Many relate to registering the site with various services and installing code to make sure you&#8217;re &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12142007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6b","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/383"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}