{"id":386,"date":"2007-12-19T06:30:00","date_gmt":"2007-12-19T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2007\/12\/daily-reading-12192007.html"},"modified":"2007-12-19T06:30:00","modified_gmt":"2007-12-19T13:30:00","slug":"daily-reading-12192007","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12192007\/","title":{"rendered":"Daily reading 12\/19\/2007"},"content":{"rendered":"<p class=\"title\"><strong><a href=\"https:\/\/www.nytimes.com\/2007\/12\/17\/style\/17facebook.html?ex=1355634000&amp;en=6a7b60a6de4618f1&amp;ei=5124&amp;partner=facebook&amp;exprod=facebook\">On Facebook, Scholars Link Up With Data &#8211; New York Times<\/a><\/strong>  <a target=\"_blank\" class=\"LinkItem\" href=\"https:\/\/www.diigo.com\/forward_proxy?_ff=pgillin&amp;_fk=4d19100bd6c7937bf8dd9d6c00975600&amp;url_id=70b8a2a5111648e225a00b6fc5d4d63c&amp;url=http%3A%2F%2Fwww.nytimes.com%2F2007%2F12%2F17%2Fstyle%2F17facebook.html%3Fex%3D1355634000%26en%3D6a7b60a6de4618f1%26ei%3D5124%26partner%3Dfacebook%26exprod%3Dfacebook\" style=\"font-size: 0.8em; font-style: italic; text-decoration: underline;\">Annotated<\/a><\/p>\n<div class=\"highlights\">\n<div class=\"content\">Snips:<br \/>&#8220;S. Shyam Sundar, a professor and founder of the Media Effects Research Laboratory at <a href=\"https:\/\/topics.nytimes.com\/top\/reference\/timestopics\/organizations\/p\/pennsylvania_state_university\/index.html?inline=nyt-org\" title=\"More articles about Pennsylvania State University\" rel=\"nofollow\">Penn State<\/a>, has led students in several Facebook studies exploring identity. One involved the creation of mock Facebook profiles. Researchers learned that while people perceive someone who has a high number of friends as popular, attractive and self-confident, people who accumulate \u201ctoo many\u201d friends (about 800 or more) are seen as insecure.<\/div>\n<ul><\/ul>\n<\/div>\n<div class=\"highlights\">\n<div class=\"content\">&#8220;An important finding, Ms. Ellison said, was that students who reported low satisfaction with life and low self-esteem, and who used Facebook intensively, accumulated a form of social capital linked to what sociologists call \u201cweak ties.\u201d A weak tie is a fellow classmate or someone you meet at a party, not a friend or family member. Weak ties are significant, scholars say, because they are likely to provide people with new perspectives and opportunities that they might not get from close friends and family.&#8221;<\/div>\n<ul><\/ul>\n<\/div>\n<p class=\"title\"><strong><a href=\"https:\/\/knowledge.wharton.upenn.edu\/article.cfm?articleid=1864\">Social Marketing: How Companies Are Generating Value from Customer Input &#8211; Knowledge@Wharton<\/a><\/strong>  <a target=\"_blank\" class=\"LinkItem\" href=\"https:\/\/www.diigo.com\/forward_proxy?_ff=pgillin&amp;_fk=4d19100bd6c7937bf8dd9d6c00975600&amp;url_id=ad9cd7824dce5ca5f4793098829f0187&amp;url=http%3A%2F%2Fknowledge.wharton.upenn.edu%2Farticle.cfm%3Farticleid%3D1864\" style=\"font-size: 0.8em; font-style: italic; text-decoration: underline;\">Annotated<\/a><\/p>\n<p class=\"title\">This article covers several examples of successful word-of-mouth marketing efforts and offers advice on what works:<\/p>\n<ul>\n<li>Keep branding to a minimum<\/li>\n<li>Engage with customers in a way that&#8217;s meaningful to their lives<\/li>\n<li>Be self-deprecating and funny<\/li>\n<li>Have a thick skin; you will encounter some criticism<\/li>\n<\/ul>\n<p>Several examples and case studies are included.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Facebook, Scholars Link Up With Data &#8211; New York Times Annotated Snips:&#8220;S. Shyam Sundar, a professor and founder of the Media Effects Research Laboratory at Penn State, has led students in several Facebook studies exploring identity. One involved the &hellip; <a href=\"https:\/\/gillin.com\/blog\/2007\/12\/daily-reading-12192007\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[12,29],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6e","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/386"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}