{"id":396,"date":"2008-01-10T06:30:00","date_gmt":"2008-01-10T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/01\/daily-reading-01102008.html"},"modified":"2008-01-10T06:30:00","modified_gmt":"2008-01-10T13:30:00","slug":"daily-reading-01102008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01102008\/","title":{"rendered":"Daily reading 01\/10\/2008"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/www.brandweek.com\/bw\/news\/spotlight\/article_display.jsp?vnu_content_id=1003692008\">Blogger Shel Holtz on Using Social Media as a Point of Customer Contact &#8211; Brandweek, Jan. 4, 2008<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">Shel Holtz argues that customer and tech support people should report into public relations because those functions have become so critical to a company&#8217;s public image. I agree. The #1 topic of blogger complaints is about customer support problems, yet businesses continue to outsource, scale back upon and marginalize this critical function. One bad customer experience can create a small tornado in the blogosphere and a pattern of bad experiences can undercut a company&#8217;s public image and valuation. So we do we under-invest in this area?<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Blogger Shel Holtz on Using Social Media as a Point of Customer Contact &#8211; Brandweek, Jan. 4, 2008 tags: social_media_useful Shel Holtz argues that customer and tech support people should report into public relations because those functions have become so &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01102008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6o","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/396"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}