{"id":401,"date":"2008-01-20T06:30:00","date_gmt":"2008-01-20T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/01\/daily-reading-01202008.html"},"modified":"2008-01-20T06:30:00","modified_gmt":"2008-01-20T13:30:00","slug":"daily-reading-01202008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01202008\/","title":{"rendered":"Daily reading 01\/20\/2008"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/blogs.mediapost.com\/online_minute\/?p=1648\">ScrabbleWars: P For Piracy, Or E For Extra Exposure? &#8211; Media Post, Jan. 18, 2008<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/facebook'>facebook<\/a>, <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">Here&#8217;s an example of a corporation fumbling a viral marketing opportunity. Instead of taking advantage of the positive publicity that a knockoff Scrabble app has generated on Facebook, the company is threatening to sue! What a perfect opportunity to tap into buzz created by somebody else! What a dumb move by Hasbo!\n<p>Other interesting facts cited in the story:<br \/>&#8220;As with music or video, free exposure can be invaluable in building<br \/>fans. In 2006, shortly after CBS made clips of TV shows available on<br \/>YouTube, the network said that ratings <i>increased<\/i>. \u201cThe Late<br \/>Show with David Letterman\u201d drew 200,000 new viewers, a 5% increase,<br \/>after CBS placed clips of the show on YouTube, while \u201cThe Late Late<br \/>Show with Craig Ferguson\u201d increased its viewership by 100,000, or 7%.&#8221;<\/p>\n<p><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ScrabbleWars: P For Piracy, Or E For Extra Exposure? &#8211; Media Post, Jan. 18, 2008 tags: facebook, social_media_useful Here&#8217;s an example of a corporation fumbling a viral marketing opportunity. Instead of taking advantage of the positive publicity that a knockoff &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01202008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6t","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/401"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}