{"id":404,"date":"2008-01-25T06:30:00","date_gmt":"2008-01-25T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/01\/daily-reading-01252008.html"},"modified":"2008-01-25T06:30:00","modified_gmt":"2008-01-25T13:30:00","slug":"daily-reading-01252008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01252008\/","title":{"rendered":"Daily reading 01\/25\/2008"},"content":{"rendered":"<p class=\"title\"><strong><a href=\"https:\/\/knowledge.wharton.upenn.edu\/article.cfm?articleid=1883\">Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry &#8211; Knowledge@Wharton<\/a><\/strong>  <\/p>\n<div class=\"highlights\">\n<div class=\"content\"><span style=\"font-weight: bold;\">Excepts: <\/span>As of late January 2008, more than half-a-million Facebook users play Scrabulous daily, with four times that number having added the application to their Facebook profiles. Because third-party developers can keep all the revenue they generate, the Agarwallas are currently pulling in about $25,000 a month from advertising, according to Jayant, resulting in a &#8220;decent profit&#8221; after expenses like hosting, labor and server costs. <\/div>\n<ul><\/ul>\n<\/div>\n<div class=\"highlights\">\n<div class=\"content\">&#8220;I know so many venture capitalists and CEOs who play Scrabulous. It&#8217;s a new form of golf. Maybe you don&#8217;t have time to play nine holes, but you can socially interact and challenge one another via Scrabulous,&#8221; says Rumford, CEO of the Solana Beach, Calif.-based Gravitational Media and publisher of Facereviews.com, a review site for Facebook applications.  <\/div>\n<ul><\/ul>\n<\/div>\n<div class=\"highlights\">\n<div class=\"content\">&#8220;The main selling feature of Scrabulous for me is the fact I can play it within Facebook. If it was on an external site, I would have to search for my friends all over again, and I don&#8217;t think that would work, and I don&#8217;t think people would sign up for it.&#8221; <\/div>\n<ul><\/ul>\n<\/div>\n<div class=\"highlights\">\n<div class=\"content\">A few major brands have made it big on Facebook, like Red Bull, the energy drink produced by Austria-based Red Bull GmbH, whose Facebook application &#8220;Roshambull&#8221; offers an online version of the classic children&#8217;s game &#8220;Rock-Scissors-Paper.&#8221;<\/div>\n<ul><\/ul>\n<\/div>\n<div class=\"highlights\">\n<div class=\"content\">Online dating is another area where big players are lagging. Like the Agarwalla brothers before the f8 launch, Cliff Lerner ran a website, in his case called Iamfreetonight.com, an online dating site owned by the Manhattan-based eTwine Holdings. After the Zuckerberg announcement in May, Lerner recalls, &#8220;We decided to stop working on Iamfreetonight.com for a couple of weeks in order to write a dating application for Facebook.&#8221; The result was an application called &#8220;Meet New People.&#8221; &#8220;In no time we had more users on the app than we had on the website. And we didn&#8217;t spend a dime on advertising the app &#8212; it was all viral.&#8221;<\/div>\n<ul><\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry &#8211; Knowledge@Wharton Excepts: As of late January 2008, more than half-a-million Facebook users play Scrabulous daily, with four times that number having added the application to &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/01\/daily-reading-01252008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[12],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6w","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/404"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}