{"id":408,"date":"2008-01-30T09:01:00","date_gmt":"2008-01-30T16:01:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/01\/the-blog-that-refreshes-coke-joins-the-conversation.html"},"modified":"2008-01-30T09:01:00","modified_gmt":"2008-01-30T16:01:00","slug":"the-blog-that-refreshes-coke-joins-the-conversation","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/01\/the-blog-that-refreshes-coke-joins-the-conversation\/","title":{"rendered":"The blog that refreshes: Coke joins the conversation"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"https:\/\/www.coca-colaconversations.com\/my_weblog\/images\/2008\/01\/28\/santa_red_coat_w0575lo.jpg\"><img style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 125px; height: 242px;\" src=\"https:\/\/www.coca-colaconversations.com\/my_weblog\/images\/2008\/01\/28\/santa_red_coat_w0575lo.jpg\" alt=\"\" border=\"0\" \/><\/a><a href=\"https:\/\/www.paulgillin.com\/2007\/11\/coke-to-launch-corporate-blog.html\">I noted last November<\/a> that Coke was planning to launch a corporate blog. Well, <a href=\"https:\/\/www.coca-colaconversations.com\/\">here it is! <\/a><\/p>\n<p>Looks like they&#8217;ve done a nice job, too. Clean layout, lots of graphics, design is well-integrated with the Coke brand. The content is mainly historical. A few facts from the press release:<\/p>\n<ul>\n<li>Phil Mooney, Coca-Cola archivist and resident historian, will serve as the blog\u2019s primary author and will solicit questions and respond to reader comments;<\/li>\n<li>Content will include: New products and other marketing announcements, as well as a look at how this news fits into the context of Coca-Cola heritage and lore; future content will also include features on newly uncovered artifacts and the global phenomenon of Coke collecting;<\/li>\n<li>Readers will have many opportunities to engage in conversation:  Open Q&amp;As, submitting stories for publication, posting comments, guest blog opportunities and more &#8220;Coca-Cola Conversations\u201d will feature photography and video of rare artifacts from the Coke archives, as well as content provided by readers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I noted last November that Coke was planning to launch a corporate blog. Well, here it is! Looks like they&#8217;ve done a nice job, too. Clean layout, lots of graphics, design is well-integrated with the Coke brand. The content is &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/01\/the-blog-that-refreshes-coke-joins-the-conversation\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[6],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6A","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}