I sometimes tell people, “If your products suck and your customers hate you, don’t start a blog.”<\/p>\n
Well, the Transportation Security Administration has gone against that advice<\/a>. More power to them.<\/p>\n The TSA blog mostly does it right. The branding is subtle; the TSA logo appears only at the bottom of the page. The slogan – “Terrorists Evolve. Threats Evolve. Security Must Stay Ahead. You Play A Part” – is meant to invite the public into a discussion about security. I think that’s a great marketing statement. The traveling public feels that security has been shoved down their throats, which is one of the reasons they hate TSA.<\/p>\n And they took the opportunity to express their emotions; more than 700 comments on the welcome post, according to the blog. There’s lots of anger, negativity and obscenity, but also a lot of good ideas and observations from people who clearly know something about security. Give TSA credit. They knew there’d be a firestorm of negativity, they were prepared for it and they responded calmly and constructively.<\/p>\n The blog is written by five people: four mid-level employees and a PR guy. Strangely, there are no photos of the bloggers, but maybe that’s a security measure. \ud83d\ude42<\/p>\n As a government agency, TSA could afford to ignore the opinions of travelers if it wanted. Launching the blog is a gutsy move my hat’s off to them for it.<\/p>\n And can you believe it? They’re hosting the whole thing on Blogger!<\/p>\n Thanks to Daily Dish<\/a> for the tip via Alex Howard<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I sometimes tell people, “If your products suck and your customers hate you, don’t start a blog.” Well, the Transportation Security Administration has gone against that advice. More power to them. The TSA blog mostly does it right. The branding … Continue reading