{"id":420,"date":"2008-02-21T13:28:00","date_gmt":"2008-02-21T20:28:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/02\/tech-pr-war-stories-podcast-offers-new-social-media-advice.html"},"modified":"2008-02-21T13:28:00","modified_gmt":"2008-02-21T20:28:00","slug":"tech-pr-war-stories-podcast-offers-new-social-media-advice","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/02\/tech-pr-war-stories-podcast-offers-new-social-media-advice\/","title":{"rendered":"Tech PR War Stories podcast offers new social media advice"},"content":{"rendered":"

Over at the Tech PR War Stories<\/a> podcast, David Strom and I have been busy interviewing some fascinating people about social media marketing. Here\u2019s a roundup of recent activity. You can subscribe to the podcast feed on the site or by clicking here<\/a>.<\/p>\n

\"Tamar44: Internet Marketing Superlist Author Shares Secrets<\/strong><\/a>
\nAt the end of 2007, Tamar Weinberg assembled an amazing assortment of blog entries about everything from headline writing to linkbaiting to becoming a Digg.com<\/a> power user. Tamar will give you a twentysomething\u2019s perspective on social media. If you\u2019re trying to really understand this phenomenon, listen to what she has to say.<\/p>\n

Four great trade show tips<\/a><\/p>\n

Evan Schuman (TPRWS 39<\/a>) of StorefrontBacktalk.com<\/a> has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts.<\/p>\n

\"\"<\/p>\n

45: The social media skeptic<\/strong><\/a><\/p>\n

Jennifer Mattern calls herself the \u201csocial media Grinch.\u201d But that doesn\u2019t mean she\u2019s down on social media. It\u2019s just that she thinks the focus on social media can distract PR people from their real work, In this interview, she outlines her cautionary advice about social media and stresses the fundamentals that PR people still need to employ.<\/p>\n

46: How to find influencers<\/a><\/strong><\/p>\n

I\u2019m writing a how-to book about social media marketing and one chapter is devoted to hands-on techniques for finding influencers online. It isn\u2019t as simple as it sounds. In this episode, I talk about what I learned conducting influencer searches on behalf of a mythical Quebec resort. Step one: master advanced search.<\/p>\n

\"\"<\/a>47: Twitter magic<\/a><\/p>\n

Many people\u2019s first reaction to Twitter.com<\/a> is that they just don\u2019t get it. It looks like barely controlled chaos. But Twitter has inspired a passionate following. Laura Fitton<\/a> is a poster child for a service that is revolutionizing the way people interact with their social networks. In this interview, she describes what\u2019s unique about Twitter and how it can be useful even to people who don\u2019t use it that often.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over at the Tech PR War Stories podcast, David Strom and I have been busy interviewing some fascinating people about social media marketing. Here\u2019s a roundup of recent activity. You can subscribe to the podcast feed on the site or … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,22,23,28,30,29,31],"tags":[111],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6M","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/420"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}