{"id":421,"date":"2008-02-27T06:30:00","date_gmt":"2008-02-27T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/02\/daily-reading-02272008.html"},"modified":"2008-02-27T06:30:00","modified_gmt":"2008-02-27T13:30:00","slug":"daily-reading-02272008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/02\/daily-reading-02272008\/","title":{"rendered":"Daily reading 02\/27\/2008"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/afterink.typepad.com\/cluetrainat10\/2008\/02\/how-lego-caught.html\">How Lego Caught the Cluetrain &#8211; There&#8217;s a New Conversation, Feb. 26, 2008<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<ul class='comments'>\n<li style=\"line-height:150%\">In this video, former Lego executive Jake McKee, who now heads social media consultancy<br \/>Ant&#8217;s Eye View, talks about his experiences building community at Lego.&nbsp; McKee was designated to serve the tiny adult market for Lego toys. At the time he was appointed, Lego had a policy of refusing to even look at suggestions from customers. The insights the company gained from its adult customers changed its culture and made Lego a case study in customer innovation. (44 minutes)<br \/><span style=\"font-size: .8em;\">&nbsp;&#8211;&nbsp;post by <a href=\"https:\/\/www.diigo.com\/user\/pgillin\">pgillin<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How Lego Caught the Cluetrain &#8211; There&#8217;s a New Conversation, Feb. 26, 2008 tags: social_media_useful In this video, former Lego executive Jake McKee, who now heads social media consultancyAnt&#8217;s Eye View, talks about his experiences building community at Lego.&nbsp; McKee &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/02\/daily-reading-02272008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-6N","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/421"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}