{"id":440,"date":"2008-03-24T06:30:00","date_gmt":"2008-03-24T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/03\/daily-reading-03242008.html"},"modified":"2008-03-24T06:30:00","modified_gmt":"2008-03-24T13:30:00","slug":"daily-reading-03242008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/03\/daily-reading-03242008\/","title":{"rendered":"Daily reading 03\/24\/2008"},"content":{"rendered":"<p class='title'><strong><a href=\"https:\/\/www.youtube.com\/watch?feature=related&#038;v=3u6Qh099AK0\">Dove Onslaught Exposed<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<p class='description'>This video, which is cited in John Conroy&#8217;s iMediaConnection piece, shows the risks of viral video campaign. The producer points out that the same company that brought you the Dove Evolution campaign promoting girls&#8217; self-esteem also produces the sexist campaign for Axe deodorant. You just can&#8217;t get away with being a giant corporate conglomerate these days!<\/p>\n<p class='title'><strong><a href=\"https:\/\/www.economist.com\/business\/displaystory.cfm?story_id=10880936\">Online social networks | Everywhere and nowhere<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<p class='description'>The Economist looks at the user-hostile limitations of today&#8217;s social networks and concludes that they can&#8217;t survive in this form. Having to log on to each service separately and being unable to communicate across them is an unnatural act. The article draws a parallel between Facebook\/MySpace\/Twitter and Compuserve\/Prodigy\/AOL. Ultimately, the &#8220;walled garden&#8221; model fails.<\/p>\n<ul class='comments'><\/ul>\n<p class='title'><strong><a href=\"https:\/\/www.imediaconnection.com\/content\/18642.asp\">Keep viral video from coming back to haunt you<\/a><\/strong><\/p>\n<p>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/social_media_useful'>social_media_useful<\/a><\/p>\n<p class='description'>Viral campaigns can blow up in unexpected ways. In this example-packed opinion piece, John Conroy talks about how easy it is for companies to become vulnerabile to charges of insincerity and hypocrisy if they don&#8217;t consider all dimensions of their public perception before embarking on a viral campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dove Onslaught Exposed tags: social_media_useful This video, which is cited in John Conroy&#8217;s iMediaConnection piece, shows the risks of viral video campaign. The producer points out that the same company that brought you the Dove Evolution campaign promoting girls&#8217; self-esteem &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/03\/daily-reading-03242008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-76","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/440"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}