{"id":455,"date":"2008-04-17T05:05:00","date_gmt":"2008-04-17T12:05:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/04\/american-airlines-quietly-launches-the-worlds-worst-corporate-blog.html"},"modified":"2008-04-17T05:05:00","modified_gmt":"2008-04-17T12:05:00","slug":"american-airlines-quietly-launches-the-worlds-worst-corporate-blog","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/04\/american-airlines-quietly-launches-the-worlds-worst-corporate-blog\/","title":{"rendered":"American Airlines Quietly Launches the World's Worst Corporate Blog"},"content":{"rendered":"

You can spend months analyzing, planning and choreographing your company’s entry into the blogosphere – or you can do it because there’s a gun to your head<\/a>. Looks like American Airlines is taking the latter approach. Under pressure because of massive flight delays and cancellations due to equipment problems, the carrier has launched a simple Blogger blog to tell its side of the story. The lack of comments indicates that it hasn’t told anyone about it. Given how bad it is, that’s probably a good thing. Thanks to Shel Holtz<\/a> for the heads-up.<\/p>\n

The AAConversation blog does nearly everything wrong. See my next post for a list. It’s a revealing look at how buttoned-down corporations can stumble and fumble when seized by naked panic. This is AA unplugged and very unpackaged.<\/p>\n","protected":false},"excerpt":{"rendered":"

You can spend months analyzing, planning and choreographing your company’s entry into the blogosphere – or you can do it because there’s a gun to your head. Looks like American Airlines is taking the latter approach. Under pressure because of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-7l","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/455"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}