{"id":483,"date":"2008-06-29T06:30:00","date_gmt":"2008-06-29T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/06\/daily-reading-06292008.html"},"modified":"2008-06-29T06:30:00","modified_gmt":"2008-06-29T13:30:00","slug":"daily-reading-06292008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/06\/daily-reading-06292008\/","title":{"rendered":"Daily Reading 06\/29\/2008"},"content":{"rendered":"<ul class='diigo-linkroll'>\n<li>\n<p class='diigo-link'><a href=\"https:\/\/www.theatlantic.com\/doc\/200807\/google\/4\">Is Google Making Us Stupid?<\/a><\/p>\n<p class='diigo-description'>A lot of people have been buzzing about Nicholas Carr&#8217;s brief opinion piece in the Atlantic in which he argues that information overload is making us less able to think in any kind of depth. Are we becoming &#8220;pancake people?&#8221; I don&#8217;t agree, but his views are worth considering.<\/p>\n<p class='diigo-tags'>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/daily_reading'>daily_reading<\/a><\/p>\n<li>\n<p class='diigo-link'><a href=\"https:\/\/www.imediaconnection.com\/content\/19654.asp\">What it takes for an ad to go viral<\/a><\/p>\n<p class='diigo-description'>There&#8217;s no secret formula for &#8220;going viral,&#8221; but Tom Hespos draws some interesting conclusions about why some campaigns work.<\/p>\n<p class='diigo-tags'>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/daily_reading'>daily_reading<\/a><\/p>\n<ul class='diigo-highlights'>\n<li>\n<div class=\"content\">&nbsp;Humor in an ad needs to be comparable to that in other content you might find online.&nbsp;In other words, a funny commercial is still a commercial. If you&#8217;re hoping humor value will spur a significant viral effect, the content better be funny.&nbsp;It&#8217;s not just competing with other commercials<\/div>\n<\/li>\n<li>\n<div class=\"content\">Someone high up at Apple understands the value exchange that occurs when a brand fan is among the first to find out about a new Apple product.&nbsp;<\/div>\n<\/li>\n<li>\n<div class=\"content\">This incentivizes the insider to tell everybody and their grandmother that they were among the first to see the new iPhone.<\/div>\n<\/li>\n<\/ul>\n<li>\n<p class='diigo-link'><a href=\"https:\/\/www.businessweek.com\/technology\/content\/jun2008\/tc2008069_233023.htm\">This Ad Stinks: Let Readers Vote<\/a><\/p>\n<p class='diigo-description'>Advertisers increasingly are paying to have website visitors render judgments on their ads in public for all to see.<\/p>\n<p class='diigo-tags'>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/daily_reading'>daily_reading<\/a><\/p>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is Google Making Us Stupid? A lot of people have been buzzing about Nicholas Carr&#8217;s brief opinion piece in the Atlantic in which he argues that information overload is making us less able to think in any kind of depth. &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/06\/daily-reading-06292008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-7N","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/483"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=483"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/483\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}