{"id":491,"date":"2008-07-09T06:30:00","date_gmt":"2008-07-09T13:30:00","guid":{"rendered":"http:\/\/paulgillin.com\/2008\/07\/daily-reading-07092008.html"},"modified":"2008-07-09T06:30:00","modified_gmt":"2008-07-09T13:30:00","slug":"daily-reading-07092008","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/07\/daily-reading-07092008\/","title":{"rendered":"Daily Reading 07\/09\/2008"},"content":{"rendered":"<ul class='diigo-linkroll'>\n<li>\n<p class='diigo-link'><a href=\"https:\/\/www.mediapost.com\/publications\/index.cfm?fuseaction=Articles.san&#038;s=86055&#038;Nid=44704&#038;p=437509\">MediaPost Publications &#8211; Forrester: B2B Blogging Takes Nose Dive &#8211; 07\/07\/2008<\/a><\/p>\n<p class='diigo-description'>Surprise! Corporate b-to-b blogs aren&#8217;t a cure-all. Forrester examined 36 companies that touted blogs a year ago and found that only half of them were sustaining the commitment. The problem: topics are boring, the voice is institutional and uninspiring and the authors don&#8217;t invite conversation. There are tricks to blogging right, but just yammering about your products and company isn&#8217;t going to stimulate conversation.<\/p>\n<p class='diigo-tags'>tags: <a href='https:\/\/www.diigo.com\/user\/pgillin\/daily_reading'>daily_reading<\/a>, <a href='https:\/\/www.diigo.com\/user\/pgillin\/corporate_blog'>corporate_blog<\/a><\/p>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>MediaPost Publications &#8211; Forrester: B2B Blogging Takes Nose Dive &#8211; 07\/07\/2008 Surprise! Corporate b-to-b blogs aren&#8217;t a cure-all. Forrester examined 36 companies that touted blogs a year ago and found that only half of them were sustaining the commitment. The &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/07\/daily-reading-07092008\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-7V","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/491"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}