{"id":655,"date":"2008-10-07T14:16:09","date_gmt":"2008-10-07T21:16:09","guid":{"rendered":"http:\/\/paulgillin.com\/?p=655"},"modified":"2008-10-07T14:16:09","modified_gmt":"2008-10-07T21:16:09","slug":"daily-reading-10708","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/10\/daily-reading-10708\/","title":{"rendered":"Daily Reading 10\/7\/08"},"content":{"rendered":"<ul class=\"diigo-linkroll\">\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/womma.org\/influencerhandbook\">WOMMA&#8217;s Influencer Handbook<\/a><\/p>\n<p class=\"diigo-description\">The Word of Mouth Marketing Association has come up with a compact and useful set of guidelines for marketing to social media influencers. It&#8217;s available for review and comment through Oct. 20, after which it will be published.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=90110\">MediaPost Publications &#8211; Imagination<\/a><\/p>\n<p class=\"diigo-description\">Here is a passionate argument for a new form of engagement marketing in which the marketer&#8217;s task is to find where the customers are already going and to meet them there. Unlike a lot of social media enthusiasts, Tobaccowala sees a need for conventional as well as conversational marketing. The trick is to achieve a blend that invites interaction that enables customers to market to each other.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/itmanagement.earthweb.com\/secu\/article.php\/11076_3698321_1\">Is Your Blog Leaking Trade Secrets?<\/a><\/p>\n<p class=\"diigo-description\">More than 20% of US companies have investigated \u201cthe exposure of confidential, sensitive or private information via a blog or message board posting in the past 12 months,&#8221; according to Forrester Research. Data is leaking out of companies at increasing rates as Web 2.0 tools spread and media becomes more portable.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a>, <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/security\">security<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/strom.wordpress.com\/2008\/09\/29\/five-things-social-networks-can%e2%80%99t-easily-do\">Five things social networks can\u2019t easily do<\/a><\/p>\n<p class=\"diigo-description\">My Podcast partner, David Strom, has some practical insight on the limitations of social networks. The problem of separately work and personal identities is particularly annoying for marketers.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/spokenword.org\/\">SpokenWord.org<\/a><\/p>\n<p class=\"diigo-description\">Doug Kaye, the innovator who came up with the IT Conversations podcast site, continues to pursue his goal of capturing important events in audio. What&#8217;s &#8220;important?&#8221; Well, in true Web 2.0 spirit, Doug leaves that in the eye of the beholder. SpokenWord.org is a new effort to catalog all kinds of spoken content.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a>, <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/podcasting\">podcasting<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/itc.conversationsnetwork.org\/shows\/detail3379.html\">Nat Torkington &#8211; Open Source Therapy<\/a><\/p>\n<p class=\"diigo-description\">In this fast-paced and hilarious audio keynote from the O&#8217;Reilly Open Source Conference, Nat Torkington contrasts the major components of the open source stack to teenage children at various stages of development. It&#8217;s 15 minutes well spent.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a>, <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/open_source\">open_source<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/www.maptube.org\/home.aspx\">MapTube<\/a><\/p>\n<p class=\"diigo-description\">Cool maps mashup site that lets you combine two maps; for example, a map of the London underground overlaid on a map of the city of London.<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a>, <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/mashups\">mashups<\/a><\/p>\n<\/li>\n<li>\n<p class=\"diigo-link\"><a href=\"https:\/\/www.watblog.com\/2008\/09\/24\/protect-your-companys-stock-prices-from-noise-through-social-media\">Protect Your Company\u2019s Stock Prices From Noise Through Social Media | WATBlog.com<\/a><\/p>\n<p class=\"diigo-description\">Sound advice from a blog in India about how to make your story heard amid media noise<\/p>\n<p class=\"diigo-tags\">tags: <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/daily_reading\">daily_reading<\/a>, <a href=\"https:\/\/www.diigo.com\/user\/pgillin\/blog_business\">blog_business<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>WOMMA&#8217;s Influencer Handbook The Word of Mouth Marketing Association has come up with a compact and useful set of guidelines for marketing to social media influencers. It&#8217;s available for review and comment through Oct. 20, after which it will be &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/10\/daily-reading-10708\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,5,7,14,15,22,23],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-az","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/655"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}