{"id":744,"date":"2008-12-01T07:24:43","date_gmt":"2008-12-01T14:24:43","guid":{"rendered":"http:\/\/paulgillin.com\/?p=744"},"modified":"2008-12-01T07:24:43","modified_gmt":"2008-12-01T14:24:43","slug":"why-marketers-should-think-like-publishers","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/12\/why-marketers-should-think-like-publishers\/","title":{"rendered":"Why Marketers Should Think Like Publishers"},"content":{"rendered":"

Hubspot just posted an interview with me about Why Marketers Should ‘Think Like Publishers’<\/a>. I think this is a crucial barrier for many marketers, who have been taught to think of themselves as media influencers. While that role is still important, today marketers can actually become<\/em> the media if they so choose. But that requires that they think differently about how they present information and target their audiences. I have some thoughts about that in the interview.<\/p>\n

Thanks to HubSpot<\/a> for the opportunity to voice these views. Hubspot has pioneered the concept of “inbound marketing,” in which the goal is to present compelling content that attracts visitors to a business rather than spewing messages at people. The company’s business has tripled in the last year, indicating that there are still opportunities for growth in this challenging economy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hubspot just posted an interview with me about Why Marketers Should ‘Think Like Publishers’. I think this is a crucial barrier for many marketers, who have been taught to think of themselves as media influencers. While that role is still … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[14,18,29],"tags":[91],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-c0","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/744"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}