{"id":75,"date":"2006-01-27T23:51:00","date_gmt":"2006-01-28T06:51:00","guid":{"rendered":"http:\/\/paulgillin.com\/2006\/01\/whirlpool-podcasts-get-it-right.html"},"modified":"2006-01-27T23:51:00","modified_gmt":"2006-01-28T06:51:00","slug":"whirlpool-podcasts-get-it-right","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2006\/01\/whirlpool-podcasts-get-it-right\/","title":{"rendered":"Whirlpool podcasts get it right"},"content":{"rendered":"<p>Whirlpool Corp. is running a podcast series that shows off a lot of good ideas.  The <a href=\"https:\/\/www.whirlpool.com\/custserv\/promo.jsp?sectionId=563\">American Family series<\/a> features interviews with interesting people about health, family and nutrition topics. This is a soft-sell approach as there is no direct correlation to Whirlpool&#8217;s products and no effort to promote products beyond a corporate branding statement.<\/p>\n<p>There are a few things I like about these podcasts. For one thing, they&#8217;re a good length. Most podcasts range from 10 to 30 minutes, which is a great commute-time length. For another, the moderator knows how to engage with a speaker. Audrey Reed-Granger is an upbeat and engaging moderator who makes the interaction with her subjects a conversation rather than an interview. This is absolutely critical to successful podcasting. A moderator who&#8217;s awkward, tongue-tied or who reads from a script can actually make a listener uncomfortable.<\/p>\n<p>Whirlpool is one of the first corporations to dip its toes into podcasting and it&#8217;s set a nice standard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whirlpool Corp. is running a podcast series that shows off a lot of good ideas. The American Family series features interviews with interesting people about health, family and nutrition topics. This is a soft-sell approach as there is no direct &hellip; <a href=\"https:\/\/gillin.com\/blog\/2006\/01\/whirlpool-podcasts-get-it-right\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-1d","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}