{"id":754,"date":"2008-12-05T15:20:50","date_gmt":"2008-12-05T22:20:50","guid":{"rendered":"http:\/\/paulgillin.com\/?p=754"},"modified":"2008-12-05T15:20:50","modified_gmt":"2008-12-05T22:20:50","slug":"what-you-need-to-know-about-search","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2008\/12\/what-you-need-to-know-about-search\/","title":{"rendered":"What You Need to Know About Search"},"content":{"rendered":"<p class=\"MsoNormal\"><strong>The latest from my <a href=\"https:\/\/mediablather.wordpress.com\/\">MediaBlather <\/a>podcast with David Strom.<\/strong><\/p>\n<p class=\"MsoNormal\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-193\" style=\"margin-left:5px;margin-right:5px;\" title=\"halligan\" src=\"https:\/\/mediablather.wordpress.com\/files\/2008\/12\/halligan.png\" alt=\"halligan\" width=\"130\" height=\"160\" \/>In the arcane world of search engine optimization, HubSpot of Cambridge, Mass. has made a name for itself by simplifying and automating the process. HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it &#8220;inbound marketing.&#8221; Forget about playing games, Halligan says; it&#8217;s all about delivering quality content. HubSpot offers some free utilities &#8212; <a href=\"https:\/\/pressrelease.grader.com\/\">Website Grader<\/a>, <a href=\"https:\/\/twitter.grader.com\/\">Twitter Grader<\/a> and <a href=\"https:\/\/pressrelease.grader.com\/\">Press Release Grader<\/a> \u2013 that can help.<span> <\/span>These services assess your site\u2019s search performance and suggest ways to improve it.<span> <\/span>HubSpot also offers a suite of low-cost, do-it-yourself tools that marketers can use themselves, without paying for SEO consultants. In this interview, Halligan offers some tips for optimizing search performance.<\/p>\n<p class=\"MsoNormal\"><a href=\"https:\/\/paulgillin.com\/gillin\/Podcasts\/mb-82.mp3\">Listen to the podcast (19:12) (Right click and save to download)<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest from my MediaBlather podcast with David Strom. In the arcane world of search engine optimization, HubSpot of Cambridge, Mass. has made a name for itself by simplifying and automating the process. HubSpotCEO Brian Halligan knows a lot about &hellip; <a href=\"https:\/\/gillin.com\/blog\/2008\/12\/what-you-need-to-know-about-search\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-ca","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}