{"id":854,"date":"2009-01-15T06:20:50","date_gmt":"2009-01-15T13:20:50","guid":{"rendered":"http:\/\/paulgillin.com\/?p=854"},"modified":"2009-01-15T06:20:50","modified_gmt":"2009-01-15T13:20:50","slug":"just-listen-to-these","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2009\/01\/just-listen-to-these\/","title":{"rendered":"Just Listen to These"},"content":{"rendered":"<p><a href=\"https:\/\/mediablather.wordpress.com\/2009\/01\/09\/86-building-on-the-groundswell\/\"><img loading=\"lazy\" class=\"alignleft\" style=\"margin-left: 8px; margin-right: 8px;\" src=\"https:\/\/mediablather.files.wordpress.com\/2009\/01\/josh_bernoff.jpg?w=145&amp;h=218\" alt=\"\" width=\"70\" height=\"106\" align=\"left\" \/><\/a>David Strom and I have been on a roll lately with guests on our <a href=\"https:\/\/www.mediablather.com\">MediaBlather<\/a> podcast series. Two weeks ago we spent time with Forrester&#8217;s Josh Bernoff, who co-authored <em><a href=\"https:\/\/www.forrester.com\/Groundswell\">Groundswell<\/a><\/em>, the best social media marketing book I read in 2008. Josh is all about humanizing interactions between customers and businesses these days, and he shared some great stories. I have a feeling there&#8217;s a book idea floating around there.<\/p>\n<p><a href=\"https:\/\/mediablather.wordpress.com\/2009\/01\/09\/86-building-on-the-groundswell\/\">Check out the podcast with Josh Bernoff here<\/a>.<\/p>\n<p><a href=\"https:\/\/mediablather.wordpress.com\/2009\/01\/14\/87-search-engine-marketing-inc\/\"><img class=\"alignleft\" style=\"margin-left: 6px; margin-right: 6px;\" src=\"https:\/\/mediablather.files.wordpress.com\/2009\/01\/mike_moran.jpg?w=150\" alt=\"\" width=\"100\" align=\"left\" \/><\/a>We also just posted a 20-minute talk with Mike Moran, author of <em><a href=\"https:\/\/www.mikemoran.com\/searchmarketinginc\/index.htm\">Search Engine Marketing, Inc.<\/a> <\/em>and a recent book whose title I love: <em><a href=\"https:\/\/www.amazon.com\/Do-Wrong-Quickly-Changes-Marketing\/dp\/0132255960\">Do It Wrong Quickly: How the Web Changes the Old Marketing Rules<\/a>.<\/em> I&#8217;m fascinated by search and Mike knows more about the topic than anybody I&#8217;ve ever met. This interview is packed with useful advice. Bottom line: you can&#8217;t game the system. Good content always wins.<\/p>\n<p><a href=\"https:\/\/mediablather.wordpress.com\/2009\/01\/14\/87-search-engine-marketing-inc\/\">Check out the podcast with Mike Moran here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Strom and I have been on a roll lately with guests on our MediaBlather podcast series. Two weeks ago we spent time with Forrester&#8217;s Josh Bernoff, who co-authored Groundswell, the best social media marketing book I read in 2008. &hellip; <a href=\"https:\/\/gillin.com\/blog\/2009\/01\/just-listen-to-these\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[18,22,24,26],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-dM","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/854"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}