{"id":934,"date":"2009-02-20T11:04:57","date_gmt":"2009-02-20T18:04:57","guid":{"rendered":"http:\/\/paulgillin.com\/?p=934"},"modified":"2009-02-20T11:04:57","modified_gmt":"2009-02-20T18:04:57","slug":"disneys-viral-hit","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2009\/02\/disneys-viral-hit\/","title":{"rendered":"Disney&#039;s Viral Hit"},"content":{"rendered":"<p>If you haven&#8217;t seen it yet, check out this fantastic viral video from Disney Parks &amp; Resorts. Parks VP for Global PR Duncan Wardle told me the promotion paid for itself in about 18 1\/2 hours measured by the bookings it generated. Since then, it&#8217;s been shared by millions.<\/p>\n<p>Personalization, wow! factor and easy shareability were the keys. Be sure to watch till the end and listen for Goofy. This is cool stuff.<br \/>\n<object width=\"448\" height=\"355\" data=\"https:\/\/www.sun7news.com\/flash.php?videoCode=441SbM5E15R2xQ54fI1l\" type=\"application\/x-shockwave-flash\"><param name=\"quality\" value=\"high\" \/><param name=\"flashvars\" value=\"videoCode=441SbM5E15R2xQ54fI1l\" \/><param name=\"BGCOLOR\" value=\"#000000\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.sun7news.com\/flash.php?videoCode=441SbM5E15R2xQ54fI1l\" \/><param name=\"bgcolor\" value=\"#000000\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t seen it yet, check out this fantastic viral video from Disney Parks &amp; Resorts. Parks VP for Global PR Duncan Wardle told me the promotion paid for itself in about 18 1\/2 hours measured by the bookings &hellip; <a href=\"https:\/\/gillin.com\/blog\/2009\/02\/disneys-viral-hit\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[18,32,33],"tags":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-f4","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/934"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}