{"id":959,"date":"2009-02-26T09:19:57","date_gmt":"2009-02-26T16:19:57","guid":{"rendered":"http:\/\/paulgillin.com\/?p=959"},"modified":"2009-02-26T09:19:57","modified_gmt":"2009-02-26T16:19:57","slug":"come-immerse-yourself-in-the-new-marketing","status":"publish","type":"post","link":"https:\/\/gillin.com\/blog\/2009\/02\/come-immerse-yourself-in-the-new-marketing\/","title":{"rendered":"Come Immerse Yourself in the New Marketing"},"content":{"rendered":"

\"ims-badge_speaker\"<\/a>Search engine optimization firm Hubspot<\/a> came up with the best term I’ve heard for the new style of marketing that emphasizes conversation, linking and social media awareness: “inbound marketing.”<\/p>\n

The concept is to break from the old style of interruption marketing that is so inefficient that companies consider a 3% response rate to be a triumph.\u00a0 Inbound marketing is about enticing customers to come to you by offering them something of value. We’re talking 100% response rates.<\/p>\n

Hubspot staged a successful conference last fall just a few weeks before our own successful New Marketing Summit (NMS) in the Boston area<\/p>\n

Several of my NMS colleagues and I have close relationships with the people at Hubspot, so over the last few months we got together and decided to merge our two conferences into one. And we adopted the great term they created.<\/p>\n

SF in the Spring<\/h3>\n

\"David<\/a><\/p>\n

So on April 28, the new, improved Inbound Marketing Summit<\/a> (IMS) will debut in San Francisco, the first of three conferences this year (Dallas <\/a>is in May and Boston<\/a> in September).\u00a0 This event isn’t for marketers who are figuring out how to tiptoe into conversation marketing.\u00a0 It’s for people who are convinced that the world of marketing is changing forever and who want to get out in front of that wave, drive a new form of high-quality engagement and turbo-charge their careers..<\/p>\n

IMS will have web 2.0 visionaries like Tim O’Reilly<\/a>, Chris Brogan<\/a>, David Meerman Scott<\/a> (left), Jason Falls<\/a> and Brian Solis<\/a> on the program. More importantly, we’ll have practitioners from companies like Cirque du Soleil, Harley Davidson, French Maid TV<\/a> and Microsoft talking about how they’re putting new media to work right now, achieving results and measuring those results.<\/p>\n

Immersion Therapy<\/strong><\/p>\n

\"Brogan\"<\/a><\/p>\n

You can drown in social media marketing in San Francisco that last week in April.\u00a0 We’ve collocated the conference with the New Communications Forum<\/a>, now in its fifth year, presented by the Society for New Communications Research<\/a>.\u00a0 That event also has a great lineup of speakers, some of whom will be presenting at both conferences.<\/p>\n

I’ve got a few discount codes <\/strong>available to people who are really serious about attending, so if you want to meet me in San Francisco, connect with a bunch of thought leaders in this area and trade business cards with successful practitioners, drop me a line<\/a> and I’ll arrange to shave a couple of hundred dollars off the fee.<\/p>\n

I hope to see you there!<\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine optimization firm Hubspot came up with the best term I’ve heard for the new style of marketing that emphasizes conversation, linking and social media awareness: “inbound marketing.” The concept is to break from the old style of interruption … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,11,18,26],"tags":[39,46,99],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pTy95-ft","_links":{"self":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/959"}],"collection":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/comments?post=959"}],"version-history":[{"count":0,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/posts\/959\/revisions"}],"wp:attachment":[{"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/media?parent=959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/categories?post=959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gillin.com\/blog\/wp-json\/wp\/v2\/tags?post=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}