I’m a long-time technology journalist who’s worked almost exclusively online since 1999. I advise marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. In addition to my consulting and writing, I do a lot of speaking and seminars. I have a knack for simplifying complex concepts and making technology trends understandable.

In my past life, I was founding editor-in-chief of TechTarget, which was one of the most successful technology media entities to emerge on the Internet. Before that, I was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. Prior to that, who cares?

I wrote a book in 2007 book called The New Influencers that got a lot of nice comments and sold pretty well. it’s about the changes in markets being driven by the new breed of bloggers and podcasters. My second book was Secrets of Social Media Marketing, and my third, co-written with Eric Schwartzman, will be about business-to-business applications of social media. I also squeezed in a book called Joy of Geocaching about an Internet-enabled global game that my wife and co-author, Dana, love to play.

I write a regular column for BtoB magazine and contribute to various blogs and online publications. Journalism is passion that I indulge on my popular Newspaper Death Watch blog.

Finally, I’m a Research Fellow and a member of the advisory board of the Society for New Communications Research and I co-chair the social media cluster for the Massachusetts Technology Leadership Council. I’m married to Dana, who makes me smile all the time. I have two children, one in college and the other headed that way. I like to cook, scuba dive, ski, golf and geocache. I’ve been a Red Sox season ticket holder since 2004, which has been a very good time to be a Red Sox season ticket holder.

Oh, yeah, you can e-mail me, call me at (508) 656-0734 and follow me @pgillin.