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A customer who spends 30 minutes listening to your message is a customer you
want to get to know better.
Webcasts
and podcasts
are innovative, cost-effective ways to do that. You can create content in a new
way or repurpose existing content
for a different medium and bring your message to hundreds or even thousands of
potential new customers. And you can add features like polling and audience
response to connect with your customers in real time.
But success takes a lot more than just chalk-talking your way through a
PowerPoint. Your presentation needs a theme, structure and voice that's
distinctive and memorable. That's where we come in.
Our services will help you:
- Choose topics that address customer "pain points"
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- Select and coach
speakers
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- Design audience response
questions
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- Build and edit slide
presentations
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- Create editorially focused promotional
copy
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Paul and his associates built
the content model for TechTarget's
innovative editorial
webcasts. As publisher, Paul helped advertisers refine their topic and message to
generate hundreds of qualified leads among IT professionals who invested significant time in hearing the vendor's message.
He also championed and
helped launch the company's podcasting initiative.
Contact us for a free sample audit of your existing webcast library.
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