What you sometimes hear described as media training – don’t wear a blue shirt on television, smile at the camera, speak slowly and pause often – isn’t media training at all. It’s cosmetology.

Media training is about understanding the audience, the story and how journalists think. It’s about knowing how to get your message across even when the reporter has other plans. It’s about delivering high-impact statements that your listeners and viewers will remember without making the missteps that can embarrass your company.

We have years of experience working with electronic, print and online media. We can share the insights we've gained through hundreds of on-air interviews to make your message more powerful. As the top editor at Computerworld, Paul was constantly sought after by radio and TV reporters to explain and simplify complex computing concepts. His comments were heard regularly on NPR, PBS, CNN, Fox, MSNBC and other major broadcast outlets. Reporters called Paul because they knew he understood their needs and could help them deliver a good story. You can, too.

Paul Gillin Communications' media training services will teach your executives to:

• Quickly understand and assess the value of various media opportunities
• Optimize their message for print or broadcast
• Present a professional, authoritative image
• Guarantee that their message gets across
• Deal with trick questions and aggressive reporters
• Stay calm under fire

Media training services are customized for your market and situation. Contact us to find out how we can help you make the most of your media opportunities.