Google has introduced Blogger Web Comments for Firefox, a plug-in for the Mozilla browser that embeds links to blog commentary right in the frame of a webpage. The feature appears as a small icon in the lower right-hand corner. Click on it and get a summary of what bloggers are saying about that page. This is a great tool for business marketers who want to track what’s being said in the blogosphere about their companies. In my tests, the utility didn’t distinguish on dates very much but it did a good job of scouring both Blogger and non-Blogger sites for information and it presented them cleanly and fast. I presume a version for Internet Explorer is on the way.
paulgillin.com
Social Media and the Open Enterprise
So why do you think Firefox came before IE for this? Has Google traditionally gone for Firefox enhancements first? What gives?
I think it’s a matter of the individual programmer’s preference. This plug-in was written by one guy who was then able to announce it on Google’s blog. How different is that, huh? No formal rollout, no press release, just one person inventing something neat and having the the forum and the support to release it under the brand of a $100B public company. This is why Google is kicking butt right now.