GlaxoSmithKline has turned its entire sales force into a public relations machine. The company has deputized its 8,000 sales people to go forth and spread the word about all the good things the pharmaceutical industry does. People are supposed to start with family members and expand the message through community gatherings and speeches. The story doesn’t mention blogs, but that would make sense, wouldn’t it?

What do you make of this idea. Do you trust your employees enough with your company message and positioning to send them out as PR ambassadors? Or does this idea give you the willies?