Performancing.com has a useful article on how to create links back to your blog or site by posting information that informs, intrigues or offends. It’s at The Art of Linkbaiting. Opinion columnists will recognize a lot of these tactics as being standard operating procedure for generating readership. There are a few quirks in the blogosphere, though. For example, when you post a link, click on it so the author of that page will know the link exists!