GM is asking consumers to create ads for the Chevy Tahoe. I think you’ll see a lot more of this in the future. Broadcast advertising is dying a slow death, the victim of TiVo and viewers who are distracted by other options. Advertisers have to get creative. The much-reviled product placements will surely be a popular option but I find this concept more interesting. Take advantage of the fact that people have good quality, cheap multimedia production equipment and encourage them to create their own ads. Oh, and cut your costs by, like, 90%.

Podshow has been an innovator in this area. There will be a lot of debate about disclosure, of course, but I think ultimately this trend will be huge. Advertisers really have no choice.