Blog growth continues but it can't last

The blogosphere is over 60 times bigger than it was only 3 years ago.

That’s not hyperbole, it’s Technorati’s quarterly blog report. The blogosphere continues to double every six months. Technorati says the number of blogs it monitors has increased more than 16-fold in two years, from 2 million to 34.5 million.

These are impressive numbers, but they aren’t going to continue to go up forever. At some point, in fact, the blogosphere will decline as existing bloggers let their diaries go fallow. That’s when things really get interesting. Growth is exciting, but periods of consolidation are when people and organizations really make sense of something new. Any guesses on when that’s going to happen? My bet is within the next two years.

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