I’m a huge fan of Southwest Airlines. Years ago, they surveyed customers and discovered that what they wanted most was on-time departure, on-time arrival, courteous staff, comfortable seating and quick baggage delivery. They built an airline around those principles and they are the envy of the transportation world as a result.

If they keep at it, they will be the envy of the corporate blogging world, too. Because the Southwest Airlines Blog is what a corporate blog should be. Its multiple contributors write about a combination of business and personal topics but they never lose sight of the smart light-heartedness that makes Southwest so delightful to deal with. It meshes completely with the company persona.

It’s still very early, but I hope Southwest can maintain the tone of these initial blog entries. This blog has the potential to serve as an example to other corporations who want to extend their voice into the blogosphere without compromising their corporate culture. Southwest has done it right. Let’s hope it can continue.