Wanted: Social media stories

I’m writing a book about social media to be published by Quill Driver Books in early 2007. The working title is The New Influencers and it’s a book for marketers about how bloggers and podcasters are influencing markets and what makes them tick. It’s a book about humans, not technology.

I’m looking for people who are willing to share stories. In particular, I’m interested in stories about people have used personal publishing to make a difference in a market they really care about. The change doesn’t have to be seismic and you don’t even have to be the one doing publishing. Maybe you work in a marketing department that had to react to a blog swarm or used a viral marketing campaign to great success. Or maybe you were just a bystander watching an conversation play out in the blogosphere that advanced the cause of a company or its customers. The Dell Hells of the world have been well documented. I’m looking for some of the thousands of other ongoing stories of how people are making a difference in markets by expressing their opinions.

If you have a story to tell, please post a summary here and include your contact information. Or e-mail me a quick description. I’ll be in active research mode for next couple of months, so any good ideas are welcome. Thank you!

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