Forrester’s Charlene Li is trying to create a model to measure the ROI of blogging. She’s got an extensive list of possible metrics in this blog post. The ROI question is a big deal for corporations, despite the relatively low cost of blogging services. Charlene raises a good point about risk: how do you calculate the potential damage to the corporation of a damaging blog entry, like one that contains proprietary financial data? She proposes a way to model that.

Charlene is seeking input on the ROI project via her blog.