A group of six corporate marketers has put their collective heads together and published their perspectives on why blogs and social media are important to the marketing and PR professions. The project was initiated by Eric Kintz at HP and includes execs from Digitas, Lenovo, Nielsen BuzzMetrics, Earthlink and ANA. You can read the essays on any of their blogs. Try David Churbuck’s. David is a former Forbes writer turned web marketer and he’s got a lot to say about the power of online media.

Full disclosure: There’s a mention of my book in one of these essays, but it was the trackback from that posting that led me to this project in the first place. It’s good reading, regardless.