Relevant to my post earlier today about engagement, The Diffusion Group put out a press release about a new report called Measuring the Value of Media Engagement Against the Economics of Attention.

I’m not likely to spring for the $995 report, but the summary makes a good point that measuring engagement in an age of what pundits call “continuous partial attention” has become almost impossible. When someone is watching TV, surfing the Web and responding to e-mail at the same time, how can you tell what’s engaging them? This will baffle marketers for some time to come and generate nice consulting fees for social media experts. I hope! 🙂