…As in how to get them done right and how to avoid driving editors crazy in the process. In show #5, we’re joined by Keith Shaw, product testing editor at Network World and author of the popular Cool Tools column. Keith and David have been in the product testing business a long time, and they share some of the best and worst of dealing with the PR community in this endeavor. Join us to hear how a product can make Keith’s coveted Cool Tools list and also what are some of the most irritating things companies do in pursuit of a review.

In Cheers and Jeers, Paul praises the new social media press release while David bemoans the aggravation of the never-ending cycle of returned phone calls.