In The New Influencers, I wrote about the TechCrunch blog and suggested that it may have more influence in Silicon Valley than the San Jose Mercury News. Fortunately, the editors at the business section of the Merc overlooked that aside when they chose to feature Dean Takahashi’s column about the book on the front page of the May 17 business section. I’m grateful to Dean and to the newspaper, which is THE paper of record in Silicon Valley.
The day this feature appeared, New Influencers jumped into the top 1,200 titles on Amazon. It’s slipped since then, but the sales rating stayed within the top 10,000 for 10 days. Hopefully, this will get some other people reading and talking about the book.
Interestingly, this is the first time I’ve had a photo published in a major newspaper (the shot of Peter Rojas is mine). Unfortunately, the photo ran with a credit to the book publisher, not the photographer. Ah, well. Such is life. 🙂
(Click on the photo to get a larger image)
I chose The New Influencers as my long-weekend reading, and I’m glad I did. I’ll be recommending it on my blog and at Social Media Club. Thanks for the insights into the impact that blogging and podcasting are having on media and the advice on identifying and influencing the influencers.
This book was suggested to me by Derek Gordon, the VP of Marketing at Technorati…and not simply because his company is mentioned in the book, but because he shares many of Paul’s viewpoints. Derek recently moderated a session at the Liquid Brand Summit 2007, and he advocated the use of “social graces” when participating in the blogosphere…a reference to the need to be honest, to aknowledge others, and to create real connections. I mentioned the book on my blog, and will continue to promote it to our clients! Thanks!